project:

Lowcal Baker

Lowcal Baker is a concept brand based in Southern California, celebrating the joy of “healthy” baking through a fresh, minimalist lens. I developed the full brand identity, including logo design, typography, and visual system, paired with 3D object design and photographic art direction to bring a tactile, ingredient-driven feel to the brand.

I also led recipe experimentation, creating visual and conceptual cohesion between the brand’s aesthetic and its culinary story.