I partnered with Steph, an executive writing coach, to elevate her visual identity through a complete brand refresh, social media artwork, and website design.
The new direction reflects her creative voice with a modern, cohesive look — from refreshed color and typography systems to dynamic social banners and a streamlined digital presence found at:
design services for this project:
brand refresh
research
concepting
wireframing
ux design
squarespace design
social banners
photoshop masking
Website Concepts
Concept 1:
This concept explores the intersection of technology and emotion — AI interpreted through a human lens. The design utilizes a variable font system and playful typographic motion, creating a sense of warmth and curiosity within a tech-forward narrative.
Concept 2:
A study in balance — modern minimalism meets soft, feminine energy. Clean layouts, refined typography, and subtle color play come together to create a design-cool aesthetic that feels confident, elevated, and effortless.
Concept 3:
This concept embraces a narrative, scroll-based experience — a digital poem brought to life through pacing, rhythm, and flow. The long-scroll format allows words, visuals, and whitespace to interact organically, creating an immersive and contemplative storytelling journey.
Social Banners and Posts
photoshop Masking
Original headshot
Masked Version
Final branded overlay