project
Atx writing club
I created a cohesive brand identity for Austin Writing Club that captures its creative, community-driven spirit.
The visual system pairs clean, vintage typography with an Austin-inspired color palette to feel both modern and approachable.
I designed and developed the website to highlight events, workshops, and member stories—making it easy for new writers to join and engage. To support growth, I also developed digital marketing materials and social content templates that extended the brand across email, social media, and promotional campaigns.
design services for this project:
brand overhaul + redesign
sister-brand creation
research
concepting
wireframing
ux design
squarespace design
social banners
event artwork
membership user flow
ATX Writing Club members only club branding:
website concepts
concept 1:
textures, illustration, custom font
concept 2:
textures, polaroids, paper sources, custom font
concept 3:
textures + southwest illustrations
vintage-sourced, southwest illustrations. color graded & texturized to match brand.
seasonal icons
social sharing images
