The standard infographic
I began this project with the wonderful team at Bader Rutter in Milwaukee in the winter of 2019. It began as a long-format landing page, primarily functioning as an animated infographic.
The goal was to push the Standard’s current brand, provide bright illustrations and to show off the endless amount of content. The below images I’ve chosen to display give an idea of my process, and how client changes, insight and teamwork can really transform a project.
01
The initial sketch and wireframe – based solely on content, to give an overall idea of where and what to expect.
02
This is the first look, which included animation notes, textures, and illustrations to match the content. Notice the amount of illustrations, the bright, bold colors, and placement of items.
03
As with most projects, there are changes, there is back and forth, and the final product looks a lot different than the original concept. Colors changed, content grew, and above all else – we provided a product that makes sense.
